Unveiling Tim Cook's Insight: The Annual iPhone Launch Strategy by Apple

Annually, Apple releases a new iteration of the iPhone, which often prompts criticism from some individuals who feel that the changes are ...

Annually, Apple releases a new iteration of the iPhone, which often prompts criticism from some individuals who feel that the changes are minimal. While Apple does implement modifications, it raises the question of whether a new iPhone is necessary every year.

Apple's CEO, Tim Cook, addressed this inquiry during an interview with Brut, stating that having a new iPhone every year is beneficial for those who desire it. Cook also highlighted Apple's trade-in program, which allows users to exchange their old devices for new ones. He explained that Apple resells functioning phones and repurposes non-functioning ones to create new iPhones.

The question of the environmental impact of producing a new iPhone every year was also raised, given the current emphasis on environmental consciousness. Apple is one of the companies leading the charge in this regard, and Cook believes that the company is doing its best to maximize the potential of older iPhones.